Mealthy raises $1.07M from the crowd via Republic

Bernardo De la Vega, is a serial entrepreneur whose passion is to build companies that solve real everyday problems for consumers and simply, make their lives better.

Bernardo attended UNC Chapel Hill where he achieved his undergrad in Business from the Kenan Flagler Business school. Following graduation, he spent 4 years in financial services consulting for Ernst & Young. While there, he quickly realized he could not envision himself in a life of financial services working from 9 to 5, he needed a more dynamic career path. So, he decided it was time to set a new course. After spending a year travelling through Europe dancing professional salsa, he returned to the US in 2013. Seeing a huge trend towards online shopping, he spent a 1 - year running google and Facebook ads for smaller companies while obtaining a solid knowledge base into the online world.

His huge break came in 2014 when Bernardo launched his own beauty company, Radha Beauty with his partner. Radha Beauty was created after Bernardo saw a need in the market for a natural and healthy skin care line. After 4 years of building Radha into the number 1 selling healthcare and essential oil company on Amazon the company was sold in December 2018.

While wrapping up the Radha Beauty business, he set out to discover how he can merge his two passions, food and technology, and the Mealthy Company was created and launched mid 2017. Seeing the huge trend building for pressure cookers, he knew, that was the first product he would launch. His goal was not to build any pressure cooker, his aim was to provide outstanding value for his customers. The Mealthy MultiPot was launched December 2017. A high-quality product, with the most sought-after features, in a contemporary design, with the necessary accessories, at an excellent price to provide outstanding value for his customers. But it doesn’t stop there, he ensured the product was integrated with technology by developing the right app, website, and digital platforms to continue the customer journey creating lifetime Mealthy users.

The app & website provide users with 2000 Mealthy-owned recipes, nutritional information, meal planning, grocery list, and 1-click ingredient delivery via Instacart and Amazon Fresh.

Today, the Mealthy MultiPot is the number 2 selling electric pressure cooker on Amazon. And, with that success, Mealthy has been catapulted into an exciting growth trajectory: 6 new products being launched in 2019, with the most innovative yet, the Mealthy CrispLid. The CrispLid converts any 6- or 8-quart pressure cooker into an air fryer. International expansion. Recently launched in Mexico, UK, Europe, and India. Expansion plans in position for South America and South Africa. Currently, working on launching the Mealthy brand into national retail chains. While continually introducing new features to the app and website. And, the Mealthy Company has much more being planned for its future.