Nanci and her daughter Jennifer are using PieShell - a crowdfunding platform specifically for food ventures - to raise awareness and funding to take Steiner's to the next level.
Steiner's launched with their first goal fully funded and are the FASTEST raising campaign on PieShell to date. When they reach their stretch goal of $55k, they will give 50% off FOR LIFE to every contributor.
Nanci Steiner (born in NYC, raised in Port Washington, NY) was diagnosed a Celiac over 30 years ago. Over the past 3 decades, she worked tirelessly to develop a gluten-free all-purpose flour that baked for the masses. Many a cake met their demise in her kitchen. She has tested every product on the market. Her one goal was to bake something so good, so delicious, so perfectly moist the unsuspecting consumer would never know it was gluten-free.
In 2010 Jeffrey and Jennifer (Nanci's children) realized she was very close. They went ahead and developed the brand; Steiner’s Coffee Cake of New York. All the while Nanci would try to dampen their excitement, “you know I may not get this right… .”
She did - in May of 2016 Nanci nailed it. On the precipice of her 70th year she was ready to launch her company.